Question 1

How does GA4 OAuth work?

Accepted Answer

We use Google's OAuth2 flow — you click Connect, authorise Reportly in Google, and we store your refresh token securely, encrypted at rest. That token is never shared with any third party.

Question 2

Can I white-label the client portal?

Accepted Answer

Yes — on Growth and Agency plans you can set your agency name, logo, and brand colour. The client sees your brand, not Reportly's.

Question 3

How are AI insights generated?

Accepted Answer

We securely process your report metrics using OpenAI's API (Standard AI on Starter, Advanced AI on Growth, Premium AI on Agency) with a structured prompt designed by senior analysts, under OpenAI's standard API data policy — not used to train their models. AI insights are generated when a report is created and stored with the report. Reopening a report does not consume additional AI credits.

Question 4

Is my data secure?

Accepted Answer

Yes. All data is encrypted in transit (HTTPS/TLS). API keys and OAuth tokens are stored securely server-side and never exposed to the frontend.

Question 5

Can I cancel anytime?

Accepted Answer

Yes — cancel anytime from Billing settings. Access continues until end of your billing period. No cancellation fees.